Leaves with its new campaign. Activation, according to the same company, is a kind of poem and tribute to the concept of "here". This idea is especially powerful considering that many countries are slowly Phone Number Database out of their lockdowns and back into the new normal. So the automaker decided to create a minimalist message that would celebrate this reunion with freedom and the small pleasures of life. The campaign consists of Phone Number Database videos, each one emphasizing a different activity. For example, walking, sleeping, running or playing. Each of these activations stand out because they have a minimalist style, with Phone Number Database a little action happening in the background or sounds that can hardly be heard.
More importantly, each of these spots is a reflection of the most precious value at the core of the Volkswagen brand. The freedom and tranquility of unlimited mobility. Study: Working from home can make us phone number database creative Why bet on minimalism in a campaign? As already said, several brands prefer to bombard their consumers with concepts, ideas and images in the shortest possible time. And many times, it is a phenomenal strategy. Dove , for example, tackles dozens of personal stories and Phone Number Database in a matter of a few seconds in its Phone Number Database campaign. Bose also references various everyday situations. For its part, Facebook reflected the entire microcosm of its audience to promote Rooms.
Related Notes Volkswagen responds to the Puebla government, after a ban on opening its plant Volkswagen enters the advertising market: The Phone Number Database bought a digital marketing agency Volkswagen says goodbye to the Beetle with this emotional campaign If all these precedents are great and effective, why is Volkswagen's new campaign working? In the first instance, it is a different activation. It draws attention not Phone Number Database it is visually outrageous, but because it is radically different from what is usually done on the market. This effect is extremely valuable for companies.