Listeners feel as if the host is their friend . This allows them to easily relate to their personal backstory. And it will be rewarded. According to Bombas, all the data suggests that the podcast advertising effort was beneficial. Measure your ROI through a "vanity URL" that is a custom-made URL for your show.
For example, go to bombas.com/showame and offer promo codes and discounts to listeners who register by email. These custom promo codes help you track targeted email list the sales you get from a particular podcast. For Bombas, 50-60% of revenue comes from paid traffic, with podcast ads accounting for 15-40%. Another mid-roll advertiser above, MackWeldon, says podcast ads have doubled in sales .
Their "secret" was to make the host personal. Instead of providing an ad script, let the host of your podcast promote your product in a way that suits your audience. They believe that the host knows the audience best. If the host is free to read live, the ad will sound more native to the show and listeners will be more likely to continue to pay attention. Our preferred podcast advertising company is AdvertiseCast .